about us

ULT-RA:

ULT-RA was founded in 2023 and built from a passion and love for the outdoors.  From the outset, our aim was to create high-performing products with the running community in mind.  Operating from the UAE allowed us to try and test each of our designs across a variety of terrains and demanding climates, giving us the ability to develop our products based on the challenges we face during our adventures.  Based on our results, we were able to adapt and produce durable and functional products, that are suitable for all outdoor and adventure activities.

 

From our Founder, Dylan:

In early 2021, I had a sudden spark for running, which soon developed into a passion, as I went from zero to running a 50km ultra in the desert in one year.  From the beginning of my running 'career' and creating the brand, my goal was quite simple: to give back to the community that I fell in love with. Since I started, I have self-organized, funded, and participated in multiple ultra-distance runs in aid of various charities.  I am committed to continue arranging such runs on behalf of ULT-RA, ensuring a small contribution is made to a selected charity, as well as donating a percentage of our profits to a selected charity each year, keeping in line with our company ethos. 

One thing I remind myself is that...

You may not be a pace setter or record breaker, but as long as you go and have fun, set your own personal targets, continue to visit new places and meet new people along the way, you'll always surpass your goals!

Remember, the outdoors, running, and adventuring is all about the experience, the community, and, overall, the enjoyment.